Many of us intend to start and operate our own businesses because of different reasons. Some want to become real entrepreneurs by providing something of value to the society, some want to make it their full time job, some want to quit employment and become economic independent yet some want to have just another source of income while maintaining their jobs.
WHAT is your REAL motive?
Well, all these reasons are justifiable except that majority of us always focus on MONEY generating businesses as the real motivation when it comes to choosing a business idea.
Quick MONEY results become the main issue while neglecting the most important aspect upon which business SUCCESS and SUSTAINABILITY depends.
While it might be true that MONEY is crucial in business but it is not an end itself. This is the reason why if you look around well you see very few RICH and SUCCESSFUL businesses.
WHY? It is because many businesses are built on wrong SYSTEMS and this is the reason leading to their slow growth and lack of resilience during economic transitions.
Therefore, MONEY should not be the main motivation when it comes to what type of business to do for business and economic sustainability.
If getting MONEY was the real issue, then know that even those selling fruits on the street get money, the neighbouring shopkeeper who serves you daily gets money or even the local fishmonger gets a lot of money too.
BELIEVE me, what you see in an ordinary business' life as success could only be just an illusion!
I strongly caution you not to start a business because it is generating a lot of money if in any case you want to experience economic success and sustainability.
Instead aim at understanding very well your business idea and its operational system upon which your business will exist and operate. The right business system is like a strong foundation upon which a good house is built. It can be as simple as a checklist or a complex system that involves the integration of programs.
An effective business system is the only practical way to manage the important details of your business operation. These details are found in lower-level subsystems for example a marketing system may have a subsystem called lead generation and the lead generation could have subsystems like company website and direct mail. If you get this RIGHT, right from the beginning when developing your BUSINESS PLAN you will see remarkable results along the way in your operations including minimum running costs, delighted customers, excellent organization and increased profits.
Finally remember that good business system incorporates well defined processes, needed components, the right people, ensures quality and speed as well as provides measurement.
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