Can a POLITICAL MOTTO be used as a MARKETING TAGLINE fit the business objectives and connect with customers?

YES.  The celebrated CCM political slogan of “Hapa Kazi Tu” can be used as a marketing tagline as a nice fit for business marketing because it has a mass appeal and has the following features of an effective marketing slogan.    

It is MEMORABLE

It BUZZES 

The LENGTH is short 

The message is CLEAR 

Has HUMOR and

 EMOTIONALLY connects to customers.

Best business marketing slogans have mass appeal, a tagline that is catchy and calling people to action igniting customers’ interest in a PRODUCT or SERVICE.

The TAGLINE “HAPA KAZI TU” and indeed OUR FOCUS IS ON WORK.